Plain-English Summary: MyGuitarMatch.com does not sell your data, does not require you to create an account, and does not collect your email address. We use standard analytics tools and affiliate links to keep the site running. Full details below.

Table of Contents

  1. Who We Are
  2. Information We Collect
  3. How We Collect Information
  4. How We Use Your Information
  5. Affiliate Links & Third-Party Retailers
  6. Cookies & Tracking Technologies
  7. Third-Party Services
  8. Data Sharing & Disclosure
  9. Data Retention
  10. Your Rights & Choices
  11. Children's Privacy
  12. Security
  13. International Visitors
  14. California Privacy Rights (CCPA)
  15. Changes to This Policy
  16. Contact Us

1. Who We Are

MyGuitarMatch.com ("we," "us," or "our") is a guitar recommendation website that helps guitarists of all experience levels find the right instrument. We operate the website located at www.myguitarmatch.com (the "Site").

This Privacy Policy explains how we collect, use, store, and share information about you when you visit our Site, use our guitar-finder quiz, or interact with our content. By using the Site, you agree to the practices described in this policy.

2. Information We Collect

Information You Provide Directly

MyGuitarMatch.com does not require you to create an account or provide an email address to use any feature of the Site, including our guitar-finder quiz. We do not operate a mailing list, newsletter, or contact form that collects personal information at this time.

If you choose to contact us via email, we will receive the information you include in that message (such as your name and email address), which we use solely to respond to your inquiry.

Information Collected Automatically

When you visit the Site, certain information is collected automatically through standard web technologies, including:

This information is collected in aggregate and is generally not linked to your personal identity. It is used to understand how the Site is being used and to improve the experience.

Quiz Data

Our guitar-finder quiz collects your responses (experience level, preferred genre, guitar type, budget range, and playing priority) in order to display personalized guitar recommendations. This data is processed entirely within your browser session and is not transmitted to or stored on our servers. We may collect aggregate, anonymized data about quiz responses (e.g., "60% of users select 'Beginner'") for site improvement purposes.

3. How We Collect Information

We collect information through the following mechanisms:

4. How We Use Your Information

We use the information we collect for the following purposes:

We do not use your information to send marketing emails, build advertising profiles, or sell data to third parties.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to operate and improve the Site. A cookie is a small text file stored in your browser. Here is a summary of the types of cookies we use:

Essential Cookies

These cookies are necessary for the Site to function correctly. They do not collect personal information and cannot be disabled without impairing core site functionality.

Analytics Cookies

We use Google Analytics to understand how visitors interact with the Site. Google Analytics uses cookies to collect data such as pages visited, time on site, and general geographic region (country or city level). This data is aggregated and anonymized — it does not identify you personally. We have enabled IP anonymization in our Google Analytics configuration.

Affiliate Tracking

When you click an affiliate link, a cookie may be set by the retailer's affiliate network to track the referral. This is controlled by the third-party affiliate network, not by us.

Managing Cookies

You can control and manage cookies through your browser settings. Instructions for common browsers:

You can also opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-Out Browser Add-On.

Please note that disabling certain cookies may affect your experience on the Site.

7. Third-Party Services

We use the following third-party services to operate the Site. Each has its own privacy practices:

8. Data Sharing & Disclosure

We do not sell, rent, or trade your personal information. We may share information in the following limited circumstances:

Service Providers

We share data with third-party services that help us operate the Site (listed in Section 7). These providers are bound by their own data processing agreements and privacy policies.

Legal Requirements

We may disclose information if we believe in good faith that disclosure is required to: (a) comply with applicable law or legal process; (b) respond to valid requests from public authorities (e.g., a court order or subpoena); (c) protect the rights, property, or safety of MyGuitarMatch.com, its users, or the public.

Business Transfers

If MyGuitarMatch.com is sold, merged, or its assets are transferred to a third party, your information may be part of that transfer. We will notify you of any such change by posting a notice on the Site before the transfer takes effect.

9. Data Retention

We retain analytics data in accordance with our service providers' standard retention periods (typically 26 months for Google Analytics). Emails you send us are retained as long as necessary to address your inquiry and comply with our legal obligations, and then deleted.

Because we do not create user accounts or collect email addresses for sign-up purposes, there is no user profile data for us to retain or delete.

10. Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information:

Because we collect minimal personal data, we may not hold identifiable information about you specifically. To exercise any of these rights, please contact us at the address in Section 16. We will respond within 30 days.

11. Children's Privacy

MyGuitarMatch.com is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately and we will take steps to delete that information.

If you are between 13 and 18 years of age, please use the Site only with the permission and involvement of a parent or guardian.

12. Security

We take reasonable technical and organizational measures to protect information against unauthorized access, alteration, disclosure, or destruction. The Site is served over HTTPS (SSL/TLS encryption), and our hosting provider (Netlify) maintains industry-standard infrastructure security.

However, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security, and you use the Site at your own risk. We encourage you to use up-to-date browser software and to be cautious about sharing personal information online.

13. International Visitors

MyGuitarMatch.com is operated in the United States. If you are visiting from the European Union, United Kingdom, Canada, or other regions with data protection laws that differ from US law, please be aware that your information may be processed in the United States, where data protection laws may differ from those in your jurisdiction.

By using the Site, you consent to the transfer of your information to the United States. We will handle your information in accordance with this Privacy Policy regardless of where it is processed.

14. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

To exercise your California privacy rights, please contact us using the information in Section 16. We will verify your identity before fulfilling your request and respond within 45 days as required by law.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, the law, or the features of the Site. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

Your continued use of the Site after any changes to this policy constitutes your acceptance of the updated terms.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

MyGuitarMatch.com

Website: www.myguitarmatch.com

Email: privacy@myguitarmatch.com

We aim to respond to all privacy-related inquiries within 30 days.